This is an excerpt from my new book “Die Methode 2” which was just released in Europe.
One of the questions I am frequently asked is “how do you get a customer to become a business building partner”? Many of the people you sponsor will be customers who have no intention of building a business at the time you sponsor them. The immediate need that they are interested in solving relates purely to your product. Customers are the most important thing in your business. They will make up the most volume in your organization. They will generally outnumber your business builders by about five to one. This is a good thing. You want to have an organization full of loyal customers. This is the key to creating a passive style income stream.
Customers by nature have a strong belief in your product or service. As a result, they can also become very successful business builders because of this belief. Therefore it makes sense to talk to your satisfied customers about the opportunity to create an income stream with your products. However, you must approach them the right way. You never want your customer to feel uncomfortable. If they feel like you are trying to make them be more than a customer, when that is their only interest, you will likely lose them as a customer. There are two ways I approach this and I will share them both here.
The first situation is more casual and occurs more frequently. Once someone has been using my products for at least a month and I know (through proper service) that they are happy with them, I will say something like this: “Mary I can tell you like the products, would you like to know how you could get them for less?” The key here is that I do not mention anything about business or referring or involvement, or any other words that might scare Mary. I ask her a simple question, and if she says yes, then I will talk to her more specifically. If she doesn’t respond positively, then I drop it immediately.
The second situation is when I have a customer that is a satisfied user of the products and with whom I have an excellent rapport. I will make a business approach with this person that goes something like this: “Mary, I know that you like our products, and I appreciate you being my customer. I am expanding my business, and you are the kind of person that I like to work with. If it’s not something you’d like to pursue that’s just fine with me, but you might know someone that this would be a good fit for, could we get together and talk about it?” “Or would you be open to learning about it?” This approach is very similar to a business approach when someone is not already using the products, except that you have to honor and protect the customer relationship up front. The customer needs to feel comfortable that they can say no to your approach.