This Post on Networking Truth comes From My Book “The Process II”
It is common in a networking scenario to be shown the concept of geometric growth. Perhaps you have seen the example of 1+1=4096. This is where you sponsor one person per month and each person that gets sponsored sponsors one person per month and within a year there is 4096 people.
This is a good thing for people to see because most people live in a linear world. They work an hour for a wage. The potential for geometric growth is exciting because it can lead to a large amount of people using your product and therefore lead to a large income. The challenge with this example is that it doesn’t ring true. There is no such thing as geometric growth as it relates to people. It supposes that everyone that is sponsored will replicate sponsoring. This doesn’t happen because in the real world some people will take action and others will not.
However, there is leveraged growth where the activity in your organization leads to many people being sponsored without your involvement.
Find one person per month who is willing to sponsor enough people each month to find one person who will do the same.
The truth is that if people are shown a simple way to sponsor people, then you will find people who will sponsor. It may take you five or six or seven who say they will, to find one person that sponsors a person each month. This is what needs to be communicated. You find one person per month who is willing to sponsor enough people each month to find one person who will do the same. At this point leveraged growth becomes possible. Once this is understood, the expectation can create the result. Share your opportunity with enough people each month to find the one who will duplicate this activity. Referral marketing makes this much more possible than traditional direct sales/networking marketing models because they have the added difficulty of people having to purchase a starter kit, pay sign-up fees, and directly sell a product.