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A Lesson on Ramping up your Success from “The Process II”

The old saying goes “An apple a day keeps the doctor away.” The concept is that eating an apple gives you nutrients that allow your body to not get sick and hence, have no need of a doctor. If the saying was “an apple a day makes you like Hercules” this would be an entirely different concept. The “Hercules” concept would represent abundant health and strength. So what is the old saying really saying?

That eating the apple a day would be a minimum thing to do. That it would be just enough to keep you from disaster. Sort of like doing just enough homework and studying to pass the test. Or doing just enough work to keep your job. Unfortunately, minimum efforts lead to minimum results. Creating abundance in life is not about minimums. It’s about doing a little more. If you want optimal health, one apple, as a concept, won’t do it. If you want success in a sport, just going to practice won’t do it. If you want to succeed at a high level in your referral marketing business, you don’t ever want to shoot for the minimums.

So how much should you do? A little more. Perhaps you think that just a little more can’t possibly be enough to go from minimums, or better put, what the average effort would produce, to higher levels of achievement. This is the mistake of the majority. Another very appropriate saying is “the majority never get rich.” This is because the majority does the same thing in general in all corners of life. This has nothing to do with raw material. In other words, this is not a case where people need above average talent or above average genetics. This is simply a function of effort. Effort and diligence will trump talent most of the time in the long run (remember the tortoise and the hare). The key point is that it doesn’t take a lot more effort or diligence. It simply takes consistently more effort and diligence.

The extrapolation of a little more each day, over time, adds up to an enormous amount of difference over time. Consider these two reasons: accumulation and compounding. Accumulation is an easy one to understand. If you make just one more call a day than the average person in your business, then in a year you will have made 250 more calls than the average person (50 weeks of working 5 days). You will have better results just by sheer numbers. This is an easy one.

The compounding concept is where the real Gold is. Your better results (for example more satisfied customers & more business volume) have a compounding effect in reputation and referrals, for starters, and increase your base in which to compound from the following year. This is a multiplier that is greater than just one plus one equals two. The even greater compounding effect is in your skill. The effect of a little more each day increases your skills faster, which continues to compound as you do a little more each day. In a year, not only are you farther ahead from the one more call per day in actual production, but you are much farther ahead in terms of skill development which then serves to make all of your calls more effective and leads to greater results per call than the average person would get. So while you are working your business, always have an activity goal for the day, then do just a little bit more each day and watch your results zoom in the next year.


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