“There is a great difference between a need and a desire. For example, you may need a new car for business, and you may desire one in order to give you pleasure to your family. The one for your business you will get as a matter of necessity. The one for your family you will plan to get as soon as possible. For this car you will make extra effort, because it is something that you have never had before, something that will add to your responsibilities, and something that will compel you to seek new powers within yourself and new resources outside. It is desire for something new, something different, something that is going to change your life, that causes you to make an extra effort; and it is the power of believing that alone sets in motion those inner forces by which you add what I call plus-values to your life.
“So you begin with desire if you ever hope to achieve anything or gain more than you have now. It is the prime motivating force in all of us and, without an all-consuming desire, nothing can be achieved or gained.” Claude Bristol, The Magic of Believing
