When it comes to spreading the word about your business, there is no substitute for you.
I have met many people in my career who want the fruits of a successful business, but they don’t want to get their hands dirty. In other words, they don’t want to have to do the basic fundamental stuff that builds a business. Its sort of like someone wanting a great physique but not wanting to go to the gym.
And you know what? Most of them don’t get the fruits.
The most powerful and effective method of building your business is YOU sharing your story, belief, and passion, and connecting it to how your business might help someone meet a need. Nothing can replace this. Sure you can spend tons of money on advertising. You can plaster stuff all over Facebook. You can send mass emails and do mass snail-mailings. And all you are doing is trying to find other ways of making up for not doing what you should be doing. Picking up the phone and telling someone your story. This is certainly true in any type of sales. And lets face it…everything is essentially sales. You sell your self to get a job. You sell your opinion in discussions. Teachers sell their students as to why they should learn from them. And everything in any business is in support of some kind of sales transaction.
The easiest road, is generally considered the path with the least resistance. For example, if you advertise enough, people will call you. But guess what? You don’t have any connection with this person, which means they don’t have trust yet…you’ll have to work harder to build this, even with people who are calling you! Not to mention, they will generally need to see your ad several times before they consider calling. Any activity that is not a direct and personal contact from you will be minimally effective. You can’t build a success on minimally successful practices.
Long run, the path that looks to have the least resistance is the worst path. Do the right stuff…it might look like the most resistance, but its the best path. Get out there and talk to people.
