Since I have been doing this series on sponsoring, I realized I probably should share with you what I see as the definition of sponsoring.
Many people think that sponsoring and recruiting are the same thing. I don’t see it quite this way. Recruiting is finding people who make an initial commitment to join you. So in the eyes of the process, this is the point when someone says ok, sign me up. I want to do this. For me and my way of working, this is incomplete.
Sponsoring is the completion. Sponsoring is taking responsibility for serving the person who you have recruited. It completes the cycle. Good recruiters are a dime a dozen. Good sponsors? They are priceless.