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A classic mistake new people make when they get started is thinking that if they promote their business or product via a facebook post, that people will be climbing over themselves to join their business or buy their product.

If only it was that easy!

I see this all the time. In their innocent excitement they craft a brilliant message about how wonderful their product is or how amazing their business opportunity is. Then they post it and their excitement gets squashed! Sometimes this is the first thing and the last thing they do!

Why is this not a good idea?

Because a written sales pitch full of information is a turn-off. Now they have pitched their business generally to a large community of people. These people don’t know their story. They can’t feel the emotion and conviction in their voice. The facebook community glazes right over it at best, and at worst they now think they know all about what the person is doing, even though they know nothing. By doing this you leave the entire interpretation open to the other person’s lens in their life and you have lumped yourself in with everyone else who inappropriately “throws up” on facebook. The same group of people who would be receptive to a direct contact now don’t respond to you when you reach out to them because they don’t want to be put in a position of being sold AND they think they already know.

People want to buy, they don’t want to be sold. They want to make their own decisions about how they will earn income, they don’t want to be pitched and pressured into making a decision.

What are people interested in? Things that will benefit them in the way they care about being benefited. So how do you use facebook the best way?

You share an experience or short story, without promoting a specific product or business, that highlights a benefit. This does two things. It captures the attention of the person who is interested in the same kind of benefit and since you haven’t told them all about it, it makes them curious to know what it is.

You need to use your own words and relate it to what it is that is happening for you or that you are excited about. What will happen is that people will ask you what you did.

Do you then tell the whole story on facebook in response to the questions?


You direct message them and set up a time to chat, and voila you now have someone who has shared with you a need they are interested in solving and you can then tell the whole story and share the right information. In other words, you can now work the process with them.

I am not an expert on all things social media. So I’m sure there are lots of other ways to use it in this sense, but I do know that this tip will help.

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