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In all areas of commerce, awareness of your existence is essential to transacting business.

You cannot make a sale if you are invisible. It doesn’t matter how beautiful your website is, if no one sees it. It doesn’t matter how nice your store is, if no one knows about it. And it doesn’t matter how good your product or service is if no one knows you have it.

In any type of direct sales, creating awareness that you exist is the first step. It’s natural to think that a successful contacting approach is one that leads to a sale. Of course, this is what you would like to accomplish, after all you can only remain in business if people are customers of your offer. But if this is how you are viewing a successful contact, you will be too emotionally involved in each contact.

You will feel pressure to do it perfectly. You will live and die with each conversation. This is a painful way to do business. It will inadvertently cause you to direct this pressure onto the people you are talking to. It will cause you to feel overly anxious in the midst of the conversation. It will make you uncomfortable and it will make the people you are talking to uncomfortable.

Think of it this way: Do you do business with people that make you uncomfortable?

The essence of a true life-changing networking community is not just about the product or service. It is about all the other tangible benefits that can be realized by interacting with the community. Personal development, new skills, education in life, relationships that enrich, and the ability to create true security. These have to be experienced to be understood. And this experience can only happen if someone feels comfortable to walk through the door.

flip the script in your mind

So if you can flip the script in your mind, and understand that a successful approach is one in which someone is now comfortably aware of your existence, you will find that you have much more fun opening these doors, and many more people who will walk through. This video will provide a little more insight into what I mean. I hope you enjoy it as much as I enjoyed doing it!

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